Content is the King
Content is the king on the web. According to statisia.com, some five billion people use the internet, which is 63% of the world’s population. Of which 4.65 billion are social media users. Your products are services are boundaryless in today’s digital world. So the Content you create for your service or your social media presence can make a big difference in your career and personal branding. Your blog post will not reach a mass audience unless it is search engine optimized. So the way you write and the web tools you use are also critical. There are 1.8 billion web pages that the Google bots are crawling thousands of web pages every second. Google AI also follows EAT (expertise, authoritativeness and trustworthiness) model in ranking the Content. Moreover, the web needs short sentences, say around 145 characters, to be SEO-friendly. So keep these two formulas in mind – EAT and shorter sentences – whenever you write or create something for the web.
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