Information Design for Dynamic Website
Traditional media, such as newspapers and television, are linear, where information is viewed sequentially. On the other hand, the websites are non-linear, exploratory and interactive, where users can go in any direction at any time. This direction depends on the user’s needs. A site’s success depends on how it communicates with visitors with its functions and features.
Information designers play a crucial role in developing a user-friendly dynamic site by ensuring that features and functions have an effective information hierarchy. Based on the creative brief, information designers create the site’s scope and objectives, organize content, and map out the site’s architecture. They also develop mood boards for visual appeal and liaise with developers for technical feasibility throughout the site development process.
Based on decades of journalistic experience, I developed these skills as my secondary area of interest. I am now helping people build user-friendly dynamic sites with effective information architecture and compelling content.
